20|20’s Newest Innovation: Virtual Intercepts
One thing I love about working at 20|20 is that we are always working on something new for the marketing research community. Its really fun!!! Tuesday, 20|20 introduced “Virtual Intercepts.” Very...
View ArticleThe Looming Smartphone Research Crisis: Meeting the Challenge
Mobile. Mobile. Mobile. Everyone wants mobile research. Mobile access can put research in context like never before. It’s the ultimate in meeting the consumer where they are rather than bringing...
View ArticleThe Qualitative Explosion
The following excerpts are from an article that appeared in RW Connect on March 12. Welcome to the most exciting and challenging era in the history of qualitative research! Qualitative research has...
View ArticleESOMAR Global Pricing Study Out
ESOMAR recently released its Global Pricing Study. Its mostly remarkable for the pricing stability that the global industry has seen over the past few years. Even so, there were some nuggets to...
View ArticleFacebook, Inc. Ethical Dilemma
What happens when a research study has 689,003 participants? Recently Facebook and Cornell University partnered to study the spread of emotions in social media. They conducted typical A/B testing with...
View ArticleNew Technology brings Emotion Research Online
Emotional understanding has always been the “holy grail” for qualitative research. Focus groups, IDIs, ethnography and other methods have long been favored techniques to understand the emotional...
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The Research Hype Cycle
Gartner recently released its Emerging Technology Hype Cycle for 2014. The cycle phases themselves are as interesting as the technologies depicted. Gartner’s research shows that there is an...
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Flight Cancellations Do Not Cancel Chicago IDIs
The weekend of September 28, the nation’s airways were rocked by a fire in the FAA control tower controlling the midwest, including O’Hare and Midway airports in Chicago. Over 2000 flights were...
View ArticleThe Coming of Quant+Qual Integrated Research
The days of the two phase research project are over!!!! Well, not really, but they are becoming less necessary. Typically, quantitative and qualitative research are conducted in two phases for many...
View Article20|20 and Resource/Ammirati Partner for Mobile Award
This week, 20|20 won the 2016 Award for Best Mobile Qualitative from Market Research in the Mobile World (MRMW). We are honored to be recognized. The MRMW Awards celebrate excellence in market...
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